Book Tour: Radio Programming and Branding by Gary Begin with a #review

Public Relations & Marketing
Date Published: 03/10/2015
Publisher: Library Tales Publishing

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Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers.


There is a lot of information presented in this book. The way I read it was in the way of take and use what I can. Not everything applied to me, and that's perfectly fine. 

I think that the best thing about this book is that it is not necessarily just for Radio branding, it is a great tool for anyone looking to help their own promotional and branding. There are several aspects that can cross into different arenas. 

About the Author

Gary Begin, the founder and president of Sound Advantage Media, a radio programming consulting firm, possesses over thirty years of radio programming experience. Begin's programming and on-air experiences have included diverse markets such as Tampa and Sarasota, FL, Providence, RI, Saginaw, MI, Hagerstown, MD, Columbus, GA, Portland and Waterville, ME.  Begin attended Dean College in Franklin, MA and has continued to enhance his skills with regular attendance at many programming seminars. In addition to Sound Advantage Media, Begin also owns Gary Begin Voice Talent, providing voice talent services for clients all across the United States. 

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